Xentenel Pharma
Is a fully owned subsidiary of WinMed Pharma, focuses on promotion and sales expansion across Spain and the Nordics. Beyond medicines, Xentenel also distributes OTC products, medical devices, and hygiene items.
Guided by the motto “Experts by your side”, Xentenel combines deep expertise with a robust sales network, ensuring faster, broader access to pharmacies, hospitals, and patients.
Experts by your side
xentenel pharma
Our goal
The company was founded with the goal of distributing international medicines to pharmacies and hospitals across Spain. Its purpose is to leverage extensive industry experience to ensure that high-quality pharmaceutical products reach the right markets efficiently and reliably.
Currently, the company’s sales network reaches 30% of pharmacies in Spain, representing 65% of the total market volume.
distribution of high-quality medicines
services
What does Xentenel Pharma offer?
Xentenel Pharma engages in two parallel business operations: one focused on pharmacies and the other on wholesaler.
Pharmacies
We cover 7.000 pharmacies in Spain, which represents 30% of the number o pharmacies and 65% of the total value generated in pharmacies.
70% of our pharmacies are mainly type A and B.
20 pharmacy representatives and 2 managers.
5-6 visits/ day
Rotation is every 2,5 months approx. visiting a total o 350 pharmacies every time.
Each representative visits between 110-120 pharmacies /month.
There will be negotiated terms with each pharmacy. Discounts ranging from 50%-80%.
Wholesalers
We will offer wholesalers between 50-60% of additional discount to make sure Xentenel/ABDI is first choice for all the smaller remaining pharmacies we are not reaching directly (approx. 14.000 pharmacies).
Telemarketing.
Banners in the pharmacies’ ordering system.
Flyers in the delivery boxes.
Direct marketing (mailing campaigns etc.).